Challenge
Create a packaging concept for a biotin gummy supplement within the visual limits of the existing ESSENS product line while making the product feel softer, more modern, and emotionally engaging.
Concept
The design combines minimal line illustration with flowing wave motifs inspired by hair movement.
A stylized flower integrates the product line symbol, reinforcing the idea of natural balance and beauty care.
The female silhouette and reaching hand subtly guide attention toward the product itself, creating a simple visual narrative connected to self-care and desire.
Result
A clean and recognizable packaging concept that stays consistent with the established brand palette while adding a lighter, more contemporary visual identity suitable for beauty and wellness products.
Challenge
Design a series of engraved reusable tumblers for an ESSENS lifestyle concept, combining wellness aesthetics with collectible visual storytelling while keeping the products visually clean and commercially adaptable.
Concept
The project explores three engraving directions for insulated travel tumblers inspired by wellness culture and mindful daily rituals.
The first concept uses a ginkgo leaf symbol as a reference to vitality, balance, and natural health.
The second introduces flowing water motifs paired with the phrase “Breathe. Drink. Live.” to reinforce hydration and self-care.
The third concept presents an illustrated architectural scene with a magical spring and the message “The Source of Strength Is in Your Hands,” designed as a more premium or limited-edition variation.
Result
A cohesive engraved tumbler collection that combines minimal illustration with emotional storytelling, allowing the products to function both as lifestyle accessories and collectible branded objects within a wellness-oriented product line.
Challenge
Create a packaging concept for a cognitive wellness supplement that communicates focus, clarity, and mental performance while remaining visually clean and trustworthy. The project required both label and box design, including a functional packaging layout suitable for presentation and mockup application.
Concept
The visual identity combines minimalist pharmaceutical aesthetics with an expressive illustrated brain motif representing the connection between logic and creativity. Soft neutral tones and structured typography create a calm, reliable feel, while geometric network patterns subtly reference neural pathways and cognitive activity.
Result
The final concept includes a complete supplement packaging system featuring bottle label design, folding box layout, dieline preparation, and product mockups. The design balances scientific credibility with contemporary wellness branding, creating a modern and recognizable visual identity.
Challenge
Create a visual identity concept for a fictional niche perfume brand that communicates atmosphere and emotion rather than traditional luxury aesthetics.
Concept
“Dandelion Dream” was designed around the idea of wind, lightness, and fleeting moments.
Instead of emphasizing glamour or ornament, the composition focuses on motion — dandelion seeds escaping from the perfume spray as if the fragrance itself dissolves into air.
The deep blue palette and transparent glass create a nocturnal, dreamlike mood inspired by silence, memory, and open space.
Result
A conceptual perfume packaging design that combines minimal composition with cinematic storytelling, turning the fragrance bottle into the central narrative object rather than just a cosmetic product.